Please note our abridged hours: The MJCCA will close on Sunday, September 25 at 3:00 pm and remain closed on Monday, September 26 and Tuesday, September 27 in observance of Rosh Hashanah. Please see our holiday schedule.
31st Edition of the Book Festival of the MJCCA Presents
Bernie Marcus, Kick Up Some Dust: Lessons from the Co-Founder of the Home Depot on Thinking Big, Giving Back, and Doing it Yourself
With Catherine Lewis, Executive Director, Museum of History and Holocaust Education & Professor of History, Kennesaw State University
Author Talk, Audience Q & A, Book Signing
This is an in-person event at the Marcus JCC of Atlanta. Masks are optional.
Books will also be available for purchase on the evening of the event from the official bookseller of the book festival, A Cappella Books.
Sponsored by the Atlanta Jewish Times
“Do it yourself” has been the theme of Bernie Marcus’s entire life. By the time he was fifteen, he had held more than a dozen jobs, joined a gang, and worked as a hypnotist in the Catskills. The son of a cabinetmaker and garment worker who survived the Triangle Shirtwaist fire, Bernie overcame a hardscrabble upbringing to author one of the most entrepreneurial stories in American history. Success was far from assured. As Bernie wryly remarks, “The start of Home Depot sounds like the beginning of a bad joke: Two Jews and an Italian decide to build a new kind of hardware store…” Instead, they built the world’s largest home improvement retailer and transformed the industry.
It was a wild ride. After being fired at the age of 49, Marcus teamed up with Arthur Blank and Ken Langone in 1978 to build a better hardware store. That first day was so disastrous that the next morning, Bernie’s wife wouldn’t let him shave because she didn’t want a razor in his hands. The company went public in 1981, and today it employs 500,000 associates at 2,300 stores.
The same energy that made Home Depot successful helped Bernie give away more than $2 billion. There is no single, winning formula for success, but Bernie shares his secrets to show that the skills needed to build a Fortune 500 company are the same ones that can help cure cancer, treat veterans with PTSD, and transform autism treatment. Kick Up Some Dust will inspire you to dream, build, and give, and, maybe, change the world.
Please note: All sales are final. Please choose either print-at-home or e-tickets at checkout and bring either to the event for entry!